![An Online Movie Program Goes From Pilot to Viable](https://www.altaresources.com/wp-content/uploads/2022/10/CaseStudy_Online_Movie_Program_page-image.png)
An Online Movie Program Goes From Pilot to Viable
Recalling a previous program that Alta Resources provided for retail sales and support, a major entertainment studio took interest in rekindling that partnership to expand its first-ever direct-to-consumer program — a way to bring rich movie content directly to homes — into the interactive space. It would also be Alta Resources’ flagship program and longest-running initiative to date.