New partnership combines award-winning conversational AI from Interactions – now part of SoundHound AI – with Alta’s consultative deployment model to improve self-service, boost CX productivity, and lift CSAT.

Alta Resources, a leading provider of customer experience and outsourcing solutions, today announced a new strategic partnership with SoundHound AI (Nasdaq: SOUN) , a global leader in voice and conversational AI. Together, the companies will deliver automation solutions that blend AI and human expertise to improve customer outcomes across voice and digital channels.

The partnership reflects Alta’s commitment to investing in world-class technologies that extend its proven, people-first approach to customer care. By deploying AI solutions from Interactions, now a subsidiary of SoundHound, Alta’s clients will be able to accelerate automation that reduces costs, improves first-contact resolution, and enhances customer satisfaction.

“Brands want practical automation that works, now. They’re looking for measurable improvements to CSAT, faster resolution, and lower costs,” said John Beré, Vice President of Growth and Strategy at Alta Resources. “With SoundHound’s technology, that’s exactly what we’re bringing to market: automation that already resolves more than 90% of inquiries through self-service, while ensuring humans remain in the loop where empathy and judgment matter most. This is about impact at scale, not experiments.”

The partnership is part of Alta’s established approach to technology: when there is a proven, best-in-class solution, Alta partners; when there is a market gap, Alta bridges the gap by building its own solutions. For years, Alta has invested in AI-powered services that complement its people-first model, giving clients a full solution that blends automation, data, and human engagement. This partnership with SoundHoundunderscores that and demonstrates Alta’s  ability to stay ahead of expectations while reinforcing its track record as both a people company and a technology company.

Alta’s partner, SoundHound AI, has a strong track record of delivering outcomes for some of the world’s most recognized brands. By combining that credibility with Alta’s deep expertise in managing customer relationships, the partnership offers clients confidence in deploying AI solutions with speed and precision.

“We’re excited to partner with Alta because of their commitment to delivering true white-glove service,” said Mike Lacobucci, CEO of Interactions, now a subsidiary of SoundHound AI. “Technology alone isn’t enough. Brands need a partner that can orchestrate AI in ways that respect the customer journey, preserve empathy, and drive business outcomes. Alta’s blend of deep brand understanding and service excellence makes them an ideal partner to bring our conversational AI to market.”

The first client deployments of Interactions technology within Alta’s operations are already underway this month, with results expected to follow soon. These solutions will directly impact operational outcomes such as self-service rates, average handle time (AHT), first-contact resolution (FCR), and customer satisfaction (CSAT). 

“For us, this partnership is about alignment,” Beré added. “SoundHound brings the conversational AI that understands people, and Alta brings the people who understand customers. Together, we can maximize every relationship and give brands the confidence to grow with technology that’s already trusted in the market.”

About Alta Resources

Alta Resources is a leading provider of customer experience solutions for global brands. With a people-first approach and expertise spanning customer care, sales, and technology-enabled services, Alta helps clients maximize customer relationships and drive measurable business outcomes.

About SoundHound AI

SoundHound AI (Nasdaq: SOUN), a global leader in voice and conversational AI, delivers solutions that allow businesses to offer superior experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants. The company’s various groundbreaking AI-driven products include Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, which powers AI Agents for enterprise. In addition, SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, and Autonomics, a category-leading operations platform that automates IT processes, have enabled SoundHound to power millions of products and services, and process billions of interactions each year for world class businesses.