Social Media Monitoring and Response
Whether we're delivering customer care through email, phone, Web chat or social media, you can count on Alta Resources to deliver the absolute best customer service on behalf of our clients.
Everyone agrees that it's important to pay attention to what customers are saying, but it can be cost prohibitive to do so ... especially with a traditional advertising firm. Alta's focus on efficiency and Six Sigma helps you maintain your social media presence at an affordable cost with our unique "Look, Listen, Leverage" approach.
Look and Listen: Social Media Monitoring Services
If you're only monitoring your official Web site, forum, blog, Facebook page or Twitter account, you're only listening to a tiny portion of the whole conversation. Alta uses industry leading tools like Radian6 and Jive to monitor mentions of your brand across thousands of resources.
Monitoring social media can identify
- Hot topics among your customers
- The most influential customers
- Where the convsersation is taking place
- Whether the overall sentiment is positive or negative
- MUCH more
Not only can we help you capture the comments, but we also can help you understand potential issues and identify influencers so you can turn them into allies and evangelists for your brand.
Leverage: Social Media Response Services
Watching the conversation is important, but it's only part of the overall social media capability that Alta offers.
Today's customers not only expect you to be listening, but they also expect a response. Concerns could arise through many sites including product reviews, forums, Twitter, and Facebook and should be responded to quickly and with a voice that's consistent with your brand. Alta has a worldwide reputation for delivering brand-consistent customer care across many industries for some of the best brands in the world. Alta can do the same for you through social media.
Collaboration with Agencies
Many of our clients work with agencies to launch social media campaigns and promotions. While this can be a fantastic way to launch and manage a professional campaign, it can be cost prohibitive for agencies to monitor and respond over the long term. Alta can collaborate closely with agencies to ensure that you are getting the most "bang for the buck" by allowing agencies to focus on thier core strengths while Alta focuses on delivering exceptional customer care through social media.
To find out more about how we can help you with social media monitoring or response, just contact us.