One-to-One Marketing – As leading brands embrace one-to-one marketing strategies to leverage relationships with individual consumers, those brands must first establish a cost effective means to collect and manage vast amounts of data. As your brand reaches out to identify and attract consumers, Alta CRM offers the ability to capture data across all advertising channels. Alta Resources also provides representatives that are able to qualify and classify leads, as well as utilize decision-rule processes to direct those leads to the correct call to action. With Alta Resources you can quickly and easily create an intelligent two-way dialogue with your consumers. Utilizing Alta CRM, your brand representatives have full visibility over the marketing campaigns and communications each consumer has received, ensuring that your brand provides seamless messages and offers during each consumer contact opportunity. Most importantly, the system is scalable and flexible, designed to allow each brand to individualize the interactions that define their unique brand experience. It can be utilized to test a single marketing campaign or support an entire consumer care network. Alta Resources also offers microsite web development, allowing you to manage marketing campaigns without the need for technical support. When integrated within Alta CRM, the campaigns and associated consumer input are easily tracked, measured and analyzed. Alta Resources allows any brand to quickly and easily create a two-way dialogue with its consumers and execute targeted marketing campaigns for lead generation, customer acquisition and customer relationship management, as well as gain valuable insights into consumer behavior patterns. Facts: Alta Resources maintains a 360° view of over 10 million consumer contacts per year for one of our clients. Up to 150 marketing campaigns can be simultaneously managed utilizing Alta Resources’ microsite web development tool.