CONSUMER DIRECT-ORDER MARKETING - BASE PRODUCT FEATURES Business Process Dialogues Develop scripted or conversational communication plans that drive effective consumer interactions. Design interactions to profile consumers, collect consumer satisfaction, present sales promotions and develop product awareness. Multi-Channel Campaigns Process marketing campaigns that integrate telephone, e-mail, and web consumer interactions. Blend inbound and outbound telephone calls within a single team of marketing agents. Campaign Management Develop marketing campaigns, establishing audience and tracking effectiveness. Build campaign audiences using ad-hoc tools to segment consumer databases. Digital Call Recording and Quality Monitoring Record calls and integrate with the data collected during the call to perform effective quality monitoring programs. Campaign Analysis Reporting Reports and analytical tools that measure the effectiveness and accuracy of the marketing initiatives. Telephony Integration Call handling processes, such as call pickup, hold, record and mute, integrated into the sales CRM workspace. CRM screen pop driven from inbound calls. Interactive Voice Response (IVR) Offer self-service solutions via the phone that are integrated with the CRM business processes, such as consumer information lookups, order processing and customer service. Order Management Blend inbound and outbound channels to maximize effectiveness. Set thresholds to prioritize the mix of inbound and outbound communication. Product Warehousing and Fulfillment Capture requests for product samples and literature. Integrated fulfillment from the sample requests. Shopping Cart Customizable online shopping cart that integrates directly with order management and backoffice processes. Integrated Data Management Automated data imports and extracts to in custom formats. Data cleansed using industry standards and data augmented with address validation services. Payment Processing Process payments via credit cards and checks. 360 Degree Consumer View Visibility to all previous consumer interactions allowing easy access to information. CONSUMER DIRECT-ORDER MARKETING - OPTIONAL PRODUCT FEATURES Promotion Management Configurable promotion processes to support any variety of marketing campaign. Consumer Level Pricing Establish and manage pricing based on consumer market segments. Consumer Marketing Analytics Custom analytical tools that enable analysis of consumer demographics and buying tendencies. Automated Marketing Campaigns Execute campaigns without agents using e-mail, microsites and automated dialing with recorded messages. Continuity and Affinity Programs Operate sophisticated marketing-driven business operations promoting long-term consumer relationships and consumer loyalty.