Consumer Direct-Order Marketing – As more consumers shop from the convenience of home and leading brands seek to reach them with their full product assortment and unique brand experience, the ability to deliver a direct-to-consumer strategy is becoming a necessity.

Alta Resources has developed four modules that, linked together, provide a sophisticated direct-order marketing solution, allowing for a turn-key direct-to-consumer business process.

Marketing Module: The marketing module is a defined business process that allows you to execute integrated marketing campaigns that not only generate, but also accurately qualify leads. Alta Resources will launch, manage, fulfill, and analyze your direct marketing campaigns and integrate all advertising and marketing communication touch points within Alta CRM.

Selling Module: The selling module provides best-in-class call center capabilities that accept and process payments through the web, phone or mail, as well as handle returns and credits. Representatives are fully trained on techniques to cross and up sell, maximizing the opportunity to leverage each contact into increased sales.

Order Module: Alta Resources is able to trigger shipment of customized samples, products or coupons directly from Alta CRM, either to be executed through Alta Resources fulfillment center or your own distribution. To further simplify the process for your brand, Alta Resources can also directly invoice and collect from the consumer.

Care Module: Alta Resources provides award-winning care to handle consumer inquiries through all channels of communication. Representatives are trained and focused on providing the highest level of care to delight your consumer and enhance your brand experience.

Most importantly, Alta Resources feeds the consumer data profiles into a data warehouse and business intelligence system. Alta Resources is able to provide one view of the consumer across all touch points.


Facts:

Alta Resources consumer direct-order marketing programs manage interactions for over 5,000,000 consumers.