BUSINESS INTELLIGENCE - BASE PRODUCT FEATURES Business Intelligence Portal Central repository for analytics, reporting, and information delivery that allows for easy and consolidated access to information. Data Marts Customer information is transformed into simplified data structures for ease of information delivery and consolidated view from all data sources. Account Reporting Reports to actively manage new and existing accounts from a marketing, sales or service perspective. Consumer Reports Reports to track and trend consumer profile information, segments, service cases and other consumer information. Campaign Tracking Reports and analytical tools that measure the effectiveness and accuracy of the marketing initiatives. Promotion Tracking Reports that track progress and measure the effectiveness of a sales promotion. Sales Reporting Reports that track sales leads and opportunities through all stages of the pipeline. Contact Center Reporting Reports to actively monitor, measure and improve contact center agents and automated interaction systems. BUSINESS INTELLIGENCE - OPTIONAL PRODUCT FEATURES Data Warehouse Integration of contact center information with additional data supplied by you or other external sources. Consumer/Customer Analytics Custom analytical tools that enable analysis of consumer demographics and buying tendencies. Contact Center Analytics Custom analytical tools that enable analysis of consumer demographics and buying tendencies.