Business Intelligence – Marketing professionals today are faced with an unprecedented amount of data about their products, markets and target consumers. At a time when acquiring, storing and retrieving vast amounts of data is common, it can be a struggle to turn that fragmented data into a meaningful, holistic picture. Alta Resources has developed business intelligence tools and processes that turn your data into powerful consumer behavioral insights that drive marketing and product development decisions, effectively delivering the capability of marketing one-to-one with your consumers. The base of Alta Resources Business Intelligence platform is our data warehousing infrastructure. Providing flexibility across a full range of functionality, Alta Resources can design, build, host and manage your data warehouse, or simply provide you the data access, distribution and analytics tools to mine your data. Alta Resources provides the infrastructure for distributing and analyzing information via a convenient, secure web portal available anywhere you have access to an internet connection. Powerful analytics tools allow you to rapidly and intuitively create flexible, feature-rich reports to meet your information needs. Distribution of data can be scheduled, e-mailed or run ad hoc to get what you need when you need it. Alta Resources offers a series of data cleansing and enhancing processes to ensure more accurate, higher quality information. This leads to more robust business decisions and a reduction in the risk of acting on those decisions. Alta Resources can also provide brand-dedicated analysts to mine your data, interpret the numbers and provide recommendations on how to improve your marketing strategies. This ensures that your brand will always have a dedicated resource focused on leveraging the consumer information you are collecting into more productive decisions. With Alta Resources, we can also take your analytics and informed decision making to a higher level through our partnership with a leading market research firm. The unique combination of behavioral, attitudinal and demographic information provides the basis for powerful segmentation, new product development and marketing strategy formation. Facts: More than 1 million multi-channel consumer contacts a month are collected through Alta CRM and analyzed through business intelligence for one client. 100% of Alta Resources business intelligence solutions are customized for our clients.